Alyssa Yap (Director @ Gather ’n’ Grow)How Outsourcing Can Improve Your Marketing Team’s Output And Business’s Bottom LineDigital marketing has transformed the way organizations of all sizes market forever. It has also made it more time-consuming, complex and…5 min read·Apr 11, 2021----
Alyssa Yap (Director @ Gather ’n’ Grow)7 Tell-Tale Signs You Have A CRM IssueTime and time again, I see businesses pour lots of money into advertising or influencer marketing and push CRM right down their list of…6 min read·Sep 20, 2020----
Alyssa Yap (Director @ Gather ’n’ Grow)How Software Integrations Can Create Positive Customer ExperiencesIn an omni-channel world, creating positive, memorable and consistent customer experiences are no longer a nice-to-have — it’s a must-have.4 min read·Sep 15, 2020----
Alyssa Yap (Director @ Gather ’n’ Grow)9 Building Blocks Of A Sound CRM StrategyIf you started using a CRM without a strategy in mind and in place at the beginning or tried copying someone else’s CRM strategy or find…6 min read·Sep 13, 2020----
Alyssa Yap (Director @ Gather ’n’ Grow)8 Mistakes To Avoid When Doing Marketing AutomationMarketing automation is not an easy task to excel in but if you do, boy oh boy can it bring your business more reach, more leads and more…4 min read·Sep 12, 2020----
Alyssa Yap (Director @ Gather ’n’ Grow)9 Must-Have HubSpot Integrations For Event MarketersEvent marketing — whether it’s online or offline — is all about current and potential customers’ experiences with the brand…7 min read·Aug 15, 2019----
Alyssa Yap (Director @ Gather ’n’ Grow)MQL vs PQL In SaaSFor quite some time, businesses have been and still are using Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) as indicators…4 min read·Aug 4, 2019----
Alyssa Yap (Director @ Gather ’n’ Grow)10 Common HubSpot CRM Migration MistakesMigrating to a new CRM is the opportunity to clean up your CRM database and start afresh! If you have been neglecting your CRM data, this…5 min read·Jul 8, 2019----