Alyssa Yap (Director @ Gather ’n’ Grow)How Outsourcing Can Improve Your Marketing Team’s Output And Business’s Bottom LineDigital marketing has transformed the way organizations of all sizes market forever. It has also made it more time-consuming, complex and…Apr 11, 2021Apr 11, 2021
Alyssa Yap (Director @ Gather ’n’ Grow)7 Tell-Tale Signs You Have A CRM IssueTime and time again, I see businesses pour lots of money into advertising or influencer marketing and push CRM right down their list of…Sep 20, 2020Sep 20, 2020
Alyssa Yap (Director @ Gather ’n’ Grow)How Software Integrations Can Create Positive Customer ExperiencesIn an omni-channel world, creating positive, memorable and consistent customer experiences are no longer a nice-to-have — it’s a must-have.Sep 15, 2020Sep 15, 2020
Alyssa Yap (Director @ Gather ’n’ Grow)9 Building Blocks Of A Sound CRM StrategyIf you started using a CRM without a strategy in mind and in place at the beginning or tried copying someone else’s CRM strategy or find…Sep 13, 2020Sep 13, 2020
Alyssa Yap (Director @ Gather ’n’ Grow)8 Mistakes To Avoid When Doing Marketing AutomationMarketing automation is not an easy task to excel in but if you do, boy oh boy can it bring your business more reach, more leads and more…Sep 12, 2020Sep 12, 2020
Alyssa Yap (Director @ Gather ’n’ Grow)9 Must-Have HubSpot Integrations For Event MarketersEvent marketing — whether it’s online or offline — is all about current and potential customers’ experiences with the brand…Aug 15, 2019Aug 15, 2019
Alyssa Yap (Director @ Gather ’n’ Grow)MQL vs PQL In SaaSFor quite some time, businesses have been and still are using Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) as indicators…Aug 4, 2019Aug 4, 2019
Alyssa Yap (Director @ Gather ’n’ Grow)10 Common HubSpot CRM Migration MistakesMigrating to a new CRM is the opportunity to clean up your CRM database and start afresh! If you have been neglecting your CRM data, this…Jul 8, 2019Jul 8, 2019