Alyssa Yap (Director @ Gather ’n’ Grow) – Medium

Alyssa Yap (Director @ Gather ’n’ Grow)

Alyssa Yap (Director @ Gather ’n’ Grow)

How Outsourcing Can Improve Your Marketing Team’s Output And Business’s Bottom Line

Digital marketing has transformed the way organizations of all sizes market forever. It has also made it more time-consuming, complex and…

5 min readApr 11, 2021

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How Outsourcing Can Improve Your Marketing Team’s Output And Business’s Bottom Line

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Alyssa Yap (Director @ Gather ’n’ Grow)

7 Tell-Tale Signs You Have A CRM Issue

Time and time again, I see businesses pour lots of money into advertising or influencer marketing and push CRM right down their list of…

6 min readSep 20, 2020

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7 Tell-Tale Signs You Have A CRM Issue

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Alyssa Yap (Director @ Gather ’n’ Grow)

How Software Integrations Can Create Positive Customer Experiences

In an omni-channel world, creating positive, memorable and consistent customer experiences are no longer a nice-to-have — it’s a must-have.

4 min readSep 15, 2020

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How Software Integrations Can Create Positive Customer Experiences

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Alyssa Yap (Director @ Gather ’n’ Grow)

9 Building Blocks Of A Sound CRM Strategy

If you started using a CRM without a strategy in mind and in place at the beginning or tried copying someone else’s CRM strategy or find…

6 min readSep 13, 2020

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9 Building Blocks Of A Sound CRM Strategy

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Alyssa Yap (Director @ Gather ’n’ Grow)

8 Mistakes To Avoid When Doing Marketing Automation

Marketing automation is not an easy task to excel in but if you do, boy oh boy can it bring your business more reach, more leads and more…

4 min readSep 12, 2020

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8 Mistakes To Avoid When Doing Marketing Automation

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Alyssa Yap (Director @ Gather ’n’ Grow)

9 Must-Have HubSpot Integrations For Event Marketers

Event marketing — whether it’s online or offline — is all about current and potential customers’ experiences with the brand…

7 min readAug 15, 2019

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9 Must-Have HubSpot Integrations For Event Marketers

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Alyssa Yap (Director @ Gather ’n’ Grow)

MQL vs PQL In SaaS

For quite some time, businesses have been and still are using Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) as indicators…

4 min readAug 4, 2019

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MQL vs PQL In SaaS

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Alyssa Yap (Director @ Gather ’n’ Grow)

10 Common HubSpot CRM Migration Mistakes

Migrating to a new CRM is the opportunity to clean up your CRM database and start afresh! If you have been neglecting your CRM data, this…

5 min readJul 8, 2019

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10 Common HubSpot CRM Migration Mistakes

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Alyssa Yap (Director @ Gather ’n’ Grow)

Alyssa Yap (Director @ Gather ’n’ Grow)

HubSpot Certified & Helping Businesses Grow With RevOps, Google Ads & Inbound Marketing and Sales. #CustomerExperience #SaaS #B2B www.gatherngrow.com

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